二つの言語で、ていねいに。
Milieu Creative is a small design studio in San Francisco and Tokyo. For twenty-five years I've helped product teams, agencies and brands make work that feels right on both sides of the Pacific — thoughtful products, immersive experiences, and the market strategy to launch them.
This is a slice of twenty-five years — the fuller portfolio runs deeper. If you'd like case studies in your category, just ask. I'd be happy to share more.
UX strategy for TDK's edge AI platform for industrial predictive maintenance — a unification layer that let three acquired sensor and ML teams (InvenSense, Qeexo, Micronas) ship as one coherent product. CES 2024 Innovation Award.
Project engagements, embedded support, or market-entry conversations — everything scoped around what your product and market actually need. Short and generous first calls, always.
From the first sketch through to the shipped interface. Research, interaction and design engineering — the whole arc for teams building thoughtful AI-era products.
Positioning, partners and distribution for US companies entering Japan and Japanese companies entering the US — on-the-ground relationships, not slide decks.
Embedded direction when you're between hires — a senior partner who can hold the quality bar on product and brand while you grow the team around it.
milieu — 間（ま）をデザインする。
Milieu comes from two old French words — mi ("middle" or "media") and lieu ("a place") — and names the physical and social environment in which new products and services emerge. Japanese tradition captures the same idea in a single word: MA (間), the designed space between things.
In an increasingly cross-platform digital society, the configuration of product, media and market is the most important foundation a business can build on. Milieu Creative works at that layer — from the UI and UX of a shipped product to consulting on business direction and the social environment it enters.
Founder Keisuke Shingu has worked in product and interface design for twenty-five years, mostly in the United States, and in recent years supporting Japanese companies as they expand globally. The practice extends through a network of partners — Tokyo, New York, Los Angeles, San Francisco, Portland, Seattle, India, Vietnam, Berlin, London — who help fact-check the ideas as they take shape.
milieuという言葉は、「中間やメディア」を意味するmiと、「場所や環境」を意味するlieuという、二つの古いフランス語に由来します。新しい製品やサービスが生まれ、発展する際の物理的・社会的環境を形づくる仕事を、日本の伝統的な概念で表現すれば「間（ま）のデザイン」となります。
ますます複雑化し、プラットフォームの横断化が求められるデジタル社会における製品やサービスの創出において、プロダクト・メディア・市場という環境の設定は、最も重要なビジネス基盤です。milieu Creativeは、UI/UXの実装から事業戦略のコンサルティングまで、新しい社会環境に適合する多様なビジネスを一気通貫で支援します。
ファウンダーの新宮圭輔は、米国を中心にUI/UXイノベーターとして20年以上のキャリアを持ち、近年は世界を視野に入れた日本企業の支援に注力しています。東京・ニューヨーク・ロサンゼルス・サンフランシスコ・ポートランド・シアトル・インド・ベトナム・ベルリン・ロンドンのスタッフとパートナーが、持続可能なビジネスアイデアをファクトチェックします。
貴社のシーズを、世界のニーズに。A small practice with a global network — adding experience design to the way companies think about business strategy.
新宮 圭輔 — Milieu Creative 代表
東京とサンフランシスコを拠点に、グローバルネットワークで事業戦略に体験設計を重ねます。
The three set each other up. We design the environment that lets a product land — not just the artifact in isolation.
Positioning that holds up on both sides of the Pacific. Partners on the ground come with it.
A working prototype beats a deliverable. We build the thing that makes the decision real, then shape it from there.
新しいプロジェクトのご相談、お気軽にどうぞ。